Job description

Position: PPC Specialist
Location: Civic Centre, Phase 4, Bahria Town, Rawalpindi
Timings: 10:00 AM to 04:00 PM (On-Site) + 2 hours remote

About Silver Ant Marketing

Silver Ant Marketing, a leading brand under the umbrella of IZOC Solutions Pvt. Ltd., specializes in providing cutting-edge digital marketing services, including SEO, PPC, SMM and creative solutions. Our mission is to deliver impactful results that help businesses thrive in the competitive digital landscape.

We exclusively collaborate with clients from the US, UK, Canada, and Europe, enabling us to maintain a global standard of excellence in our services

About Us:

Silver Ant Marketing, a dynamic digital marketing agency under IZOC Solutions Pvt. Ltd., is seeking a PPC Specialist (Female) to manage and optimize our paid advertising campaigns. If you’re passionate about Google Ads, Microsoft Ads, and data-driven strategies, we’d love to hear from you!

Job Responsibilities:
• Plan, execute, and optimize PPC campaigns across Google Ads and Microsoft Ads (Search, Performance Max, Shopping, Display, and Video).
• Conduct keyword research to refine targeting and maximize ROI.
• Adjust bidding strategies and budgets for better ad performance.
• Work with the design & development teams to improve ad creatives and landing pages.
• Implement A/B testing to enhance ad copy, visuals, and landing page effectiveness.
• Track and analyze campaign performance using Google Analytics, Microsoft Clarity, and Google Tag Manager.
• Provide weekly and monthly performance reports, highlighting KPIs, insights, and recommendations.
• Stay updated on industry trends, competitors, and platform changes.
• Conduct client meetings during US time zones during designated work-from-home hours.

Work Schedule:
• Office Hours: 10:00 AM - 4:00 PM
• Remote Hours: 8:00 PM - 10:00 PM (for US client meetings)

Requirements:
• 2-3 years of hands-on experience managing PPC campaigns.
• Strong expertise in Google Ads, Microsoft Ads, Google Analytics, Google Merchant Center, and Microsoft Clarity.
• Proficiency in Google Tag Manager for accurate tracking.
• Experience in budget management, ad targeting, and campaign optimization.
• Excellent analytical skills with a detail-oriented mindset.
• Strong reporting and presentation skills, with the ability to translate data into actionable insights.
• Google Ads Certifications (Search, Display, Video) are a plus.
• Fluent English (written & verbal) is mandatory for client communication

Job Type: Full-time

Pay: From Rs60,000.00 per month

Education:
• Bachelor's (Preferred)

Experience:
• PPC: 2 years (Required)

Location:
• Islamabad (Preferred)

Work Location: In person