💡 Azeem Electric & Hardware Store – DISC Personality Menu

🔩 Powering Up People & Performance

At Azeem Electric & Hardware Store, we believe our people are just as essential as the tools we sell. Using the DISC personality model, we better understand how each team member contributes to a smooth, productive, and customer-friendly environment.

🔴 D – Dominance: The Action Starters ⚡

Fast, focused, and fearless—they keep the store moving.

🔹 Core Traits: Assertive • Decisive • Results-Driven
🔹 In the Store:

• Take charge of urgent issues and tough customer demands

• Thrive under pressure during peak hours

• Push for speed, sales, and efficiency
  🔹 Communication Style:

• Straight to the point

• Goal-oriented, sometimes blunt
  🔹 Potential Growth Areas:

• Listen more, push less

• Balance speed with patience
  🔹 You might hear them say:

“Let’s move—customer’s waiting.”
“We need to hit our sales target today.”

🧰 Where they shine: Managing inventory flow, resolving complaints quickly, leading fast turnarounds

🟡 I – Influence: The Customer Connectors 😄

Friendly and full of energy—they make customers feel at home.

🔹 Core Traits: Sociable • Enthusiastic • Persuasive
🔹 In the Store:

• Engage customers with charm and product knowledge

• Energize coworkers and lift team morale

• Great at upselling and building repeat business
  🔹 Communication Style:

• Talkative, upbeat, and people-focused

• Use humor, stories, and friendliness
  🔹 Potential Growth Areas:

• Don’t forget the small details

• Stay focused during long shifts
  🔹 You might hear them say:

“Hey boss, I just got a 5-star review!”
“Let’s make it fun out there.”

🧰 Where they shine: Front counter sales, customer service, phone inquiries, marketing ideas

🔵 S – Steadiness: The Reliable Backbone 🧱

Patient, calm, and loyal—they make the store dependable.

🔹 Core Traits: Cooperative • Consistent • Thoughtful
🔹 In the Store:

• Keep daily routines running smoothly

• Support team members quietly but consistently

• Loyal to the company, dependable with customers
  🔹 Communication Style:

• Calm, slow-paced, and caring

• Listen before they speak
  🔹 Potential Growth Areas:

• Be more assertive when needed

• Embrace change when systems shift
  🔹 You might hear them say: